ABOUT THE CAMPAIGN

WE WILL BE BRAVE set out with a bold vision: to create spaces where men—especially racialized men—could confront harmful models of masculinity and imagine healthier alternatives rooted in care, creativity, accountability, and sustainability. Through a national screening tour co-hosted with Good Guise, the campaign brought together artists, mental health advocates, and community leaders to explore healthier expressions of masculinity. Partnering with organizations across Canada that use the arts for social change, the tour created space for racialized men and their communities to reflect, connect, and imagine new ways of being brave together.

Supported by Ontario Arts Council

Lead Impact Producer Chrisann Hessing

Impact Distribution Story Money Impact